Article of the Month
May 2012

Importance Of Using Logo's

This is the twenty-fourth article in a series of Target Marketing ideas that I hope will help you to think differently and set yourself apart from your competition.  In this article I will deal with the importance of using logo’s.

Assume for a moment that you are in the manufacturing business.  You ask three insurance brokers to “quote our insurance for the coming renewal.”  The first two brokers show up and hand you their business card.  Each has the usual items including their name and company information.  The third broker hands you his business card which has a logo of something that identifies him as an expert in manufacturing business.  Which of these brokers has the immediate advantage?  This broker also uses the logo for both his letterhead and envelopes.

Several of my students have either obtained permission to use an association logo or created their own in order to present themselves as “the expert” for their chosen target market.  You need every advantage you can get and this is one that is very helpful.

All of my Target Marketing Tips are available on line by going to my website and clicking on the “Articles” tab:  http://targetmarketingtraining.com

I welcome your comments, and if you are interested in taking my complete Target Marketing Seminar, please give me a call at 714 813-3221.  Four hours could change your entire career.  (4 CE credits available in California)